Form follows function in online health articles
April 2, 2009 by health writer
Filed under Write Health Content for Websites
It seems that as soon as web publishers find out a little about SEO, they become a little OCD about it, stuffing every page with so many keywords and phrases they end up turning away their real readers.
There are so many websites now that offer nothing by mind-numbing quick gropes for attention. But people are wiser now and many get annoyed by these tactics. Well-integrated keywords and phrases are great when they slip seamlessly into your core message. But when they don’t fit, don’t sweat it.
If your content is valuable to real readers, they will trust you and keep coming back to read more. When you write articles for your blog or company page, or e-commerce site that puts real people before robots, you may actually reap your desired rewards. Some SEO experts now say this is the new route to high search engine page rank.
As they say in architecture school, form follows function.
Happy Health Writing,
Kathy Summers
