Breathing life into your marketing language
April 13, 2009 by Kathy Summers Health Writing
Filed under Write to Build Buzz
We hear loads of advice today about the importance of optimizing online content and copy for search engines. But what about the little words and phrases that entice real readers to keep reading and respond once they find you? When a simple word change can double the impact (and conversion rate) of your online offering, [...]
7 Keys to powerful copy and content
April 13, 2009 by Kathy Summers Health Writing
Filed under Write to Build Buzz
Part 2 of “Breathing Life into your Marketing Language“ The rules of Internet marketing seem to change almost daily. But in the rush to make millions online, the power in word use is easily lost. And I’m not talking about keywords either. Sure, you have to figure out your key words and phrases and what [...]
News-peg your health products press release
April 8, 2009 by Kathy Summers Health Writing
Filed under Write to Build Buzz
Want to get your press releases picked up by the newspapers? That’s not easy when you’re plugging a product. Newspapers don’t want to be seen as flacks for advertisers. They’re looking to churn out hard news and fluff features, not product reviews. But here’s a tip: look where they’re looking, and insert yourself or your [...]