Breathing life into your marketing language

We hear loads of advice today about the importance of optimizing online content and copy for search engines. But what about the little words and phrases that entice real readers to keep reading and respond once they find you? When a simple word change can double the impact (and conversion rate) of your online offering, [...]

7 Keys to powerful copy and content

Part 2 of “Breathing Life into your Marketing Language“ The rules of Internet marketing seem to change almost daily. But in the rush to make millions online, the power in word use is easily lost. And I’m not talking about keywords either. Sure, you have to figure out your key words and phrases and what [...]