Tap into health search trends in a recession
April 6, 2009 by health writer
Filed under Write Health Content for Websites, Write to Build Buzz
Do people search on different words and phrases in a difficult economy? Absolutely. So, if you want people to find your health and fitness writing — and your website — tie your articles into the trends.
For example, people are currently searching more for ways to deal with stress and sleep problems. You can capture more online eyeballs by working these themes into your content. Think your product or service has nothing to do with stress or insomnia? Let’s say you sell exercise equipment, or diabetes supplies, or diet books, blood pressure medicine, or Alzheimer’s support services. Yup, sleep and stress are directly related.
People are also watching their pennies, so they’re thinking longer before deciding where to spend. This gives you a chance to wow them knowledge and understanding, build trust, and possibly capture a life-long customer.
Happy Health Writing,
Kathy Summers
